About Prada
Prada is Italy's most famous luxury brands. Each of two quarter Milan Fashion Week's most exciting is the Prada the show field. It swept all over the world,especially inJapan and Taiwan.There you can see most of the people in the streets take Prada nylon bags. But few people know the history of Prada which origin in 1913 and begin with manufacturing products of high Leather.
the first boutique of Prada was founded in 1913. In 1978, the historic brand were given new developments elements and vitality. At that time Miuccia (Prada's granddaughter Mario •) and Patrizio Bertelli who has rich experience in luxury established business partnerships. In 1970's fashion circles changes time by time. Prada near the brink of bankruptcy.In 1978 Miuccia together with her husband, Patrizio • Bertelli took over the Prada Prada and lead towards a new milestone. Miuccia Prada as the chief architect of fashion through her natural talent constantly challenges and innovative interpretation of the legend. And Patrizio • Bertelli, a creative entrepreneur, not only established the Prada products worldwide distribution channels as well as mass production system, but also skilfully Prada brand philosophy of traditional and modern technology which was the perfect combination of advanced .
In fact, when Miuccia took over the occasion, Prada is still a small sign in Europe. The intergenerational family without some innovation and breakthroughs is easy to decline. Miuccia looked for a different novel materials,.After multiple attempts to use the material from the Air Force parachute found in nylon fabric, with light and durable as the foundation.After that, the "black nylon bag" became a fashion all over the world.
In 1990’, minimalism with the watchword of "Less is More"is emerged. Its simple and uniform with an aesthetic design are coincide precisely with the trend. In 1993, Prada put out the autumn and winter men's clothes and the series of men’s shoes. At that moment men and women wear, accessories become the best modern minimalist and modern style. At the end of 1990s, sports fashion is very popular. So Prada put out the Prada Sport line that include the functional and popular design which causes a whirlwind. After 20 years, Prada continued to develop and evolve. By Miuccia and tacit cooperation Patrizio • Bertelli, Prada has grown from a small family business to become the world's top luxury brands. Today, there were 166 direct operation of Prada and Miu Miu boutiques located in the world's major cities and tourist attractions. Located in Alexandra House, Central, Hong Kong shops are the 170th Prada boutiques. These "light green boutique" for its unique design combines functionality and elegance, perfect to bring out the best product Prada. Recently, Prada Epicenters flagship stores have set up their unique style, shopping and culture is a new attempt to integrate.
At present, Prada Company owned Prada, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe and other highly international brand,At the same time it also has exclusive rights of the brand which is Miu Miu.All of the products of Prada Company are under the Tuscany region of Italy Prada Spa .This area was recognized as having the most high-end leather goods and footwear manufacturing process and technology. For mass production, Prada on the product quality requirements very highly,but never compromise on the quality which has become the Prada company’s philosophy.
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